K-BEAUTY

# Korean Skincare: What Is It?

Korean skincare is simply a way of taking care of your skin gently and with a long-term approach.

### 🌿 A Philosophy Above All

- **Prevention over treatment.**
- The goal is to achieve healthy, glowing skin (“glass skin”) rather than perfect or heavily made-up skin.
- Consistency and gentleness are key.

### 🧴 A Multi-Step Skincare Routine

Korean skincare is well known for its **layering routines**, often consisting of 5 to 10 steps:

1. Oil-based cleanser
2. Water-based cleanser
3. Exfoliator (occasionally)
4. Toner
5. Essence (a signature K-Beauty product)
6. Serum / Ampoule
7. Face mask (often a sheet mask)
8. Eye cream
9. Moisturizer
10. Sunscreen (essential in the morning)

👉 **The goal isn't to use as many products as possible, but to ADAPT THE LAYERS TO YOUR SKIN'S NEEDS!**

### 💧 The Importance of Hydration

- Focus on lightweight, buildable textures that can be layered.
- Popular ingredients include hyaluronic acid, Centella Asiatica, and snail mucin.
- The desired result: plump, soft, and radiant skin.

### 🧪 Innovative Formulas

- Products are often at the forefront of skincare innovation.
- A combination of natural ingredients and advanced skincare technologies.

### 🧘‍♀️ A Gentle Approach

- Focus on minimizing harsh ingredients.
- Protecting and maintaining the skin barrier.
- Designed to be suitable for daily use while minimizing irritation.